Coffee Kingdom

Challenge

Create a logo and identity that embodies an African-sourced specialty coffee and energizes customers before they even take a sip.

‍

Outcome

The new logo was accompanied by an identity system that boasts bold, vibrant colors and patterns, reflecting the brand’s deep appreciation for its cultural roots and unwavering commitment to crafting exceptional coffee.

‍

‍

Deliverables

1. Logo

2. Identity System

3. Brand Style Guide

4. Mobile UI Design

5. Product Design Sprints to explore new functionality

‍

‍

The logo weaves a captivating narrative that embodies the artistry and cultural significance of coffee brewing. It encapsulates the essence of quality and the rich heritage behind the science of achieving the perfect cup. It beautifully captures the intricate dance between flavors and techniques, bringing to life the profound journey that leads to a truly exceptional coffee experience.

‍

‍

‍

‍

To capture Coffee Kingdom’s essence, we simplified key elements and used impactful language to create an exciting customer experience. Drawing inspiration from African art and culture, we utilized shapes and colors to evoke the brand’s origins, while the name Coffee Kingdom guided our logo and identity design. Keith Haring’s African-inspired art also influenced our vibrant and dynamic approach.

‍

‍

‍

The logo, patterns, colors, and typography were carefully crafted to ensure a seamless and identifiable brand across all touch points. 

‍

‍

‍

The development process took into consideration the various applications where the brand would be showcased, resulting in a thoughtfully designed visual identity. 

‍