Kosen

Challenge

Create a logo and identity system that resonates with sports gear heads and triathlon enthusiasts. 

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Outcome

The new logo presents hand-drawn letter K. Its carefully chosen heavy font weight evokes a strong and impactful impression, yet delicately softens to add a touch of character. This balance aligns with the dynamic triathlon community, creating a visual identity that truly resonates.

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Deliverables

1. Logo

2. Identity System

3. Website and Mobile Wireframe

4. Brand Style Guides

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The logo was handcrafted to offer versatile usage across various touchpoints, providing flexibility for both the full word “Kosen” and the standalone letter “K.” This adaptability allows it to seamlessly enhance different types of apparel and Kosen gear, ensuring its versatility and impact 

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The Kosen logo was meticulously designed to function harmoniously as a complete word while also standing confidently on its own as the letter "K." This versatile feature enables it to effortlessly make an impact across diverse touchpoints, consistently evoking a resonant response from its customers upon every encounter.

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Wireframing and prototyping play a crucial role in our design process. They enable effective collaboration with our customers, allowing us to streamline the organization of vital information before commencing any design work. By facilitating rapid adjustments to layout and content, we can generate multiple iterations, thereby refining the overall design before applying visuals.

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