QDID Tri Team

Challenge

Craft a distinctive and enjoyable brand that encapsulates a group of friends coming together to provide mutual support on our individual quests to excel in endurance competitions.

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Outcome

We established a brand that centers around the demands of endurance sports, characterized by a vibrant approach that symbolizes the idea that amidst dedication and perseverance, there exists humor and profound connection.

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Deliverables

1. Logo

2. Identity System

3. Website

4. Merchandise

5. Workout Plan Designs

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The QDID logo illustration was centered on a skull-like face, serving as a powerful symbol of confronting one’s fears, embracing challenges, and meeting them head-on. The vibrant colors used in the design reflect the positive essence of confronting these challenges and convey a yin-yang effect, symbolizing balance and harmony in the journey of facing and conquering fears.

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To prepare ourselves for our 70.3 Ironman in Indian Wells, we created 20-week training plan, divided into four carefully structured 4-week phases.

In addition to our physical training, we decided to commemorate this special time in our lives. This led to the birth of a new website and our presence on social media. These platforms serve not only as tools to guide our training but also as a heartfelt way to capture and relish every moment of our incredible journey.

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