Noi

Challenge

We helped create a logo that captured the essence of the brand’s spiritual and ethical values. 

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Outcome

We were able to create a visually appealing brand identity system, including a logo and apparel designs, by adopting a minimalist approach and adding a touch of stylishness. This approach effectively communicates the brand’s message to its target audience.

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Deliverables

1. Logo

2. Identity System

3. Brand Style Guide

4. Mobile UI Design

5. Product Design Sprints to explore new functionality

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The NOI Logo embodies the brand’s core values of peace, love, and joy. To convey these values, we created a custom typeface and flipped it vertically to symbolize a stream of water and the concept of flow. The logo’s frame further reinforces this message by representing the process of reframing negative thoughts into positive ones. The result is a design that captures the essence of NOI’s energy and spirit, reflecting the brand’s minimalist style that inspires peace and joy.

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NOI Collection

The elements of a monk’s face are incorporated into the NOI apparel collection, blending each component of peace, joy, and a hint of silliness with a simple quote. The designs are strategically placed to evoke a sense of tranquility and purpose.

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Touch Points

Given the significant proportion of purchases made on mobile devices, it was crucial to consider how the collection would be presented to customers, ensuring a seamless and enjoyable experience that embodies the brand’s principles in every aspect of design and user interaction. 

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