Galaxy

Challenge

This is a personal project that is dedicated to the artistry and culture of craft beer. The challenge is to create a package design for a craft beer company named Galaxy

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Outcome

We were able to create a visually appealing brand identity system, including a logo and apparel designs, by adopting a minimalist approach and adding a touch of stylishness. This approach effectively communicates the brand’s message to its target audience.

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Deliverables

1. Package/ Label

2. Identity System

3. Brand Style Guide

5. Product Design Sprints to explore new functionality

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Outcome

The new logo presents hand-drawn letter K. Its carefully chosen heavy font weight evokes a strong and impactful impression, yet delicately softens to add a touch of character. This balance aligns with the dynamic triathlon community, creating a visual identity that truly resonates.

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Deliverables

1. Logo

2. Identity System

3. Website and Mobile Wireframe

4. Brand Style Guides

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The logo features a striking, bold typeface that is artfully combined with the illustrative elements, creating a captivating composition that evokes the vastness of space and the allure of the extraterrestrial.

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Application of how the logo and illustrations that would work for magazine, billboards, event posters, or online special promo.

Galaxy Craft Beer, taste where no person has tasted before.

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Application of how the logo and illustrations that would work for magazine, billboards, event posters, or online special promo.

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